The retail sector per se is in the doldrums, fighting more than one foe - fundamental flaws, a behemoth that is steam rolling over their prospects and a see-sawing economy. The retail sector has been bleeding jobs for four straight months now. Earnings reports of retailers are speaking volumes about the struggles the sector is going through. Online Challenge Amazon.com, Inc. has pushed retailers to the brink, with its business model that has made buying online attractive rather than at physical stores. The convenience offered by online purchase with respect to shopping and payment and the choice alternatives have made it the preferred mode of buying for consumers.Source