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Wendy Boyd

Burberry Moves For A Comeback Amid A Renaissance In Luxury Brands

Burberry Group plc BURBY 0.19%, the iconic British fashion brand has largely been left out of the luxury fashion renaissance in the U.S.

Notably, it has been Generation Z’s appetite for luxury goods that drove competitors LVMH Moet Hennessy Louis Vuitton SA LVMUY 0.13% and Gucci owner Kering S A/ADR PPRUY 2.01% to all-time highs earlier in 2018.

Despite the increased interest in luxury goods, Burberry has mostly been absent from the trend. Source